Free search builder

Sales Navigator Filters Generator: describe your buyer, get the search

Say who you sell to in a sentence or two. This free generator turns that into the Sales Navigator lead filters that fit: job titles, function, seniority, company size, location and industry. Copy the set, or open the finished search in one click if you have a Sales Navigator seat.

Sample input:

From sentence to search

What goes in, and what comes back

Type something like “We sell payroll software to HR directors at logistics companies with 50 to 500 staff in Germany.” The generator picks out the role, the kind of company and the place, then matches each one to a value Sales Navigator accepts. Anything you left unsaid it fills with a stated assumption, so you can see where your sentence was thin and tighten it.

Sample result

Job Title: HR Director, Head of People, Head of Payroll

Function: Human Resources

Seniority: Director, Vice President

Company Size: 51-200, 201-500

Location: Germany

Industry: Logistics and Supply Chain, Transportation

A working guide to Sales Navigator lead filters

How to build a Sales Navigator search worth acting on

Sales Navigator’s lead search has a few dozen filters, grouped into a handful of sections. Labels move around as LinkedIn updates the panel, but the groups have stayed recognizable. The generator on this page fills in the ones that describe who your buyer is. The rest are about timing and relationships, and you add those yourself.

  • Role: current job title, function, seniority level, and how long someone has held the seat. Start here. A title is the fastest way to cut a search down.
  • Company: headcount band, company type, headquarters location, and specific current or past employers. Headcount does more work than most people expect.
  • Personal: where the person lives, their industry, profile language, years of experience, schools and groups.
  • Recent updates: people who changed jobs lately, were mentioned in the news, or posted on LinkedIn in the last month.
  • Best path in: connection degree, past colleagues, shared groups or schools, and teammates who already know the person.
  • Buyer intent: leads who follow your company page or looked at your profile recently.
  • Workflow: include or exclude your saved lead lists, account lists, CRM contacts and people you have already interacted with.

A good search is small. If yours returns forty thousand people, it is a market size, not a list. Keep adding filters until you could read every name on it in one sitting.

Start with title and headcount, then add geography and industry.Exclude your customers, your competitors and anyone already in a saved list.Turn on “Posted on LinkedIn” to keep the people who are active.Save the search so Sales Navigator flags new matches for you.

The search gives you the list. Warming is what you do with it.

A finished search leaves you with a few hundred strangers. The usual next move is to send all of them an invite or an InMail and hope. LinkedIn limits how many invites you can send in a week, and a note from someone unknown is easy to ignore, so most of that effort is wasted on people who had no reason to say yes.

Icebreakly is built for the step in between. It does not import your search, send invites or write DMs. You pick the people from your results who matter most and add their LinkedIn profile URLs. Icebreakly watches for their new posts and drafts a comment in your voice on each one, which you approve or let run on Autopilot. After a few weeks a lead has seen your name under five or six of their own posts. The invite you then send by hand is accepted by someone who knows who you are.

That is why the “Posted on LinkedIn” filter matters. People who never post give you nothing to respond to. People who post weekly give you a standing reason to show up. For the full walkthrough, read how to take a Sales Navigator list into a comment campaign. If you have not settled on a buyer yet, the ICP generator helps you decide who to warm, and the post finder shows what those people are writing about. The numbers behind the invite cap are in the weekly invite limit, explained.

If what you need is a tool that messages every result automatically, Icebreakly is the wrong pick and a sequencer is the right one. Some teams run both: a sequencer for the long tail, and comment warming for the hundred accounts they most want to win.

Try Icebreakly free for 7 days

Once the search is built

Names come from the search. Meetings come from being known.

Add the leads you care about most to Icebreakly and it comments on their posts in your voice, at a human pace of about one comment per lead a day, until reaching out feels natural.

Start warming your list

FAQ

Questions about the filters generator

What does the Sales Navigator Filters Generator produce?

It reads a plain description of your product and your buyer and returns a set of Sales Navigator lead filters: job titles, function, seniority, company size, location and industry. When those values fit LinkedIn’s search format, it also returns a link that opens the finished search.

Do I need a Sales Navigator subscription to use it?

Not to generate or copy the filters. You do need an active Sales Navigator seat to open the search link, because the link leads into Sales Navigator itself.

Which filters does it fill in, and which are left to me?

It covers the six that define who a buyer is: current job title, function, seniority level, company headcount, geography and industry. Locations are matched by country, so add a city or region by hand. Filters about timing and relationships, such as changed jobs, posted on LinkedIn or connection degree, are yours to add inside Sales Navigator.

Is it free, and is there a limit?

It is free and works without an account. Each connection can generate up to 20 filter sets a day.

What if the filters miss the mark?

Rewrite your description with more detail and run it again. Naming the role, the size of company, the country and the industry gives the best result. The tool lists any assumptions it made, which shows you which part of your sentence was too thin.

Can Icebreakly import my Sales Navigator search or saved leads?

No. Icebreakly has no Sales Navigator import and does not find leads for you. You choose the people and add them by LinkedIn profile URL. A well-built search is how you choose them well.

Does Icebreakly message or invite the people in my search?

No. Icebreakly does not send connection requests, direct messages or InMail. It monitors the posts of the leads you add and comments on them in your voice, after your approval or on Autopilot. Your own invite or message, sent later, then comes from a name they recognize.

What should I do with the list once the search is built?

Cut it down to the people worth real effort, often about a hundred. Keep the ones who post on LinkedIn. Then show up in their comments for a few weeks before you ask for anything. A lead who has seen your name under several of their posts answers differently from one who has never heard of you.