Stranger
They have seen your name once or twice, if at all. A message today would still be cold.
How it works
How Icebreakly works: from a list of names to people who know yours
Icebreakly warms the leads you choose by commenting on their LinkedIn posts in your voice. It checks each person daily, drafts a reply to their latest post and counts every touch, so that by the time you write to them you are a name they have seen for weeks.
- You pick the leads
- Each lead checked daily
- Approval or Autopilot
- A touch count per lead
- No messages sent for you
The idea, before the steps
Big deals tend to go to whoever the buyer already knows. A cold message asks a stranger for attention. A thoughtful comment under something they wrote asks for nothing, and it puts your name where they are glad to see it. One comment rarely changes anything. Dozens, spread over weeks, do.
Icebreakly does the checking and the first draft. You decide who is on the list, what gets posted and when to reach out. More on the reasoning: comment automation for a list you chose.
What happens, in order
Six steps. The first three are setup, done once. The last three repeat every day.
- 1
Add the people you want to win and connect LinkedIn
Paste LinkedIn profile URLs or upload a CSV with a column of them. Icebreakly does not go looking for prospects, so the list is yours: named buyers you would be glad to hear from. Then connect the LinkedIn account that will post the comments.
- 2
Choose a Setup and a Voice
A Setup is the background the AI reads about your business: what you sell and who you serve. A Voice decides how the comments sound. You pick a tone, a length, an emoji preference and a language, add notes on how you write, paste a few comments you wrote yourself and list guardrails, such as phrases you never use.
- 3
Pick Approval or Autopilot
With Approval, nothing posts until you have read it. With Autopilot, comments go up on their own, inside the guardrails of your Voice. The free trial uses Approval. Paid plans offer both, and a campaign can move from one to the other any time.
- 4
Icebreakly checks each lead every day and drafts a comment
Once the campaign is switched on, Icebreakly works through your list on a daily rotation. For each lead it looks at their most recent post. If that post is no more than about a week old, it writes a comment that responds to what the person actually said. The rotation is sized to the campaign’s daily comment limit. When your list fits inside that limit, everyone is checked once a day. A longer list takes a few days to get around.
- 5
Approve, edit or skip, or let it post inside your guardrails
In Approval mode the drafts collect in a queue named Needs your review, each shown with the post it answers. Post it as written, change the wording, or skip it. In Autopilot the same draft posts without waiting for you. Either way, the same account can like the post when the comment goes up.
- 6
Every posted comment counts as a touch
Each comment that goes up adds one to that lead’s touch count, and every draft carries its number: Touch #1, Touch #7, Touch #13. The warming tracker turns those counts into stages, so you can see who still has no idea who you are and who has seen your name for weeks.
Add your first 10 leadsFree for 7 days, in Approval mode.
Want every screen and option? Read the guide to launching your first comment campaign. For what makes a comment worth posting, see how to comment on LinkedIn posts so the right people notice.
The touch journey, from Stranger to Warm
Four stages, set by how many comments you have posted on a lead’s posts.
Familiar
Your name has turned up under several of their posts. You are no longer new.
Trusted
A steady presence for weeks. From here the lead appears on the ready-to-reach-out list.
Warm
A note from you now reads as the next line of a conversation, not an interruption.
The Warming Tracker lists each monitored lead with a stage, a touch count and a progress bar toward 20. Open the Ready tab for everyone at 12 touches or more, or click a lead to read the posts Icebreakly found and the exact comments that went up under them.
The stages count touches. They do not read minds. Twelve comments do not guarantee a reply, and someone who posts once a month moves slowly.
When a lead is warm, you write the message
Icebreakly stops at the comment. The invitation and the message are yours to send, from your own LinkedIn account. After a dozen comments you know what this person cares about, because you have read it. Two or three sentences that pick up a thread from their posts will do more than any template.
Someone who has seen your name under a dozen of their own posts opens your note as a person they half know. A stranger sending the same words is asking for a favor.
What Icebreakly does not do
It does one job. If your plan depends on automated message sequences, a sequencer is the right tool, and some teams run one next to Icebreakly.
No outreach sent for you
No connection requests, direct messages, InMail, follow-up sequences or cold email. Icebreakly comments and can like the post. Nothing else.
No inbox
Replies and messages stay in LinkedIn. There is no shared inbox and no reply management.
No lead sourcing
It does not find, scrape or export leads, import from Sales Navigator, or look up emails and phone numbers. You bring the list.
No CRM sync
No native connection to HubSpot, Salesforce or any other CRM. It connects to Claude and other MCP clients, Slack, and your own proxy.
No intent tracking
No keyword listening, no competitor or influencer tracking, no agents hunting for buying intent. It follows the people you named.
Pacing, and an honest note on LinkedIn’s rules
Icebreakly comments at a pace a person could keep up: about one comment per lead per day, never in bursts. Each campaign has a daily comment limit that you set. It starts at 10, and the setup screen itself warns that higher volumes raise the chance of LinkedIn blocking actions. Activity runs from a dedicated cloud browser session per LinkedIn account, not from raw API calls, and you can attach your own proxy to an account.
The plain version
LinkedIn’s User Agreement prohibits automated commenting, and it names commenting specifically. That is true of every tool in this category, and no vendor can change it. Human pacing and Approval mode, where you read each comment before it posts, lower the risk to your account. They do not remove it.
Icebreakly runs on SOC 2 Type II certified infrastructure and vendors, with TLS in transit.
Teams, several accounts and Claude
The same six steps, run by more than one person or handed to an assistant. A dashboard and Slack notifications tell you what was posted and what is waiting. The features page lists everything Icebreakly does.
Several LinkedIn accounts, one workspace
Pro includes 3 LinkedIn accounts and a shared team workspace, with more accounts at $40 a month each. Every campaign posts from one account you choose, so a sales team or an agency can run separate lists side by side.
Plans and limitsRun it from Claude over MCP
Icebreakly has an MCP server with 63 tools. From Claude, or any MCP client, you can create a campaign, add or remove monitored leads, read and approve pending comments, check warming stages, adjust a Voice and pull dashboard numbers.
The MCP server and its toolsHow Icebreakly works: common questions
How soon after a lead posts does Icebreakly comment?
Not instantly. Icebreakly checks each lead on a daily rotation, so a comment typically lands within about a day of the post. It looks at the lead’s most recent post and responds if that post is no more than about a week old. On a list longer than your daily comment limit, the rotation needs a few days to come back around, so it can take longer. The point is that you never have to check a profile yourself, not that yours is the fastest reply.
Does Icebreakly find leads for me?
No. You bring the list, as pasted LinkedIn profile URLs or a CSV. Icebreakly does not search for prospects, scrape or export lists, import from Sales Navigator, or look up emails and phone numbers as part of the paid product. It warms the people you have already decided you want to know.
What counts as a touch, and when is a lead warm?
A touch is one comment posted on one of a lead’s posts. Icebreakly counts touches per lead and groups leads into four stages: Stranger for the first few, Familiar at about 5, Trusted at about 12 and Warm at 20 or more. Leads with 12 or more touches appear on a ready-to-reach-out list. How long that takes depends on how often the person posts.
Does Icebreakly message the lead once they are warm?
No. Icebreakly does not send connection requests, direct messages, InMail, follow-up sequences or cold email. When the tracker shows a lead is ready, you write to them yourself, from your own LinkedIn account, in your own words. If you need automated message sequences, a sequencer is the right tool for that job.
Does LinkedIn allow automated commenting?
No. LinkedIn’s User Agreement prohibits using automation to comment on posts, so any tool that does it, Icebreakly included, carries a risk to your account that no vendor can remove. Icebreakly is built to lower that risk: about one comment per lead per day, no bursts, and an Approval mode in which a person reads every comment before it posts. Lower risk is not zero risk, and the decision is yours.
What does it cost to try Icebreakly?
The free trial lasts 7 days and covers 1 campaign, 10 monitored leads and 1 LinkedIn account in Approval mode. Standard is $49 a month for 100 leads on 1 account, with Approval and Autopilot. Pro is $99 a month for 3 LinkedIn accounts, 300 leads, unlimited campaigns and a team workspace.
Start with ten people you would like to know you.
The free trial runs for 7 days with 1 campaign, 10 monitored leads and 1 LinkedIn account, in Approval mode. Read every draft, post the ones you like, and see what the paid plans add when you want a longer list.