Your chosen leads are checked every day, and each one’s latest post gets a drafted comment
LinkedIn sales automation
Automate the one sales habit nobody keeps up: showing up
Most LinkedIn sales automation sends more messages to strangers. Icebreakly has a different job. It watches the leads you pick, drafts a comment in your voice on each new post, and keeps count of every touch until your name is a familiar one.
See how a comment campaign runs, step by stepBest for
- Account executives with a named list of target accounts
- Founders who sell from their own profile and have no spare hours
- Small sales teams that want presence without adding headcount
The problem
Everyone agrees you should engage with buyers. Almost nobody does it for six weeks.
Commenting on a prospect’s posts works because it is slow and consistent. That is also why it gets dropped. By Thursday there is a demo to run, a proposal to finish, and forty leads whose posts you meant to read. Icebreakly keeps the habit going on your behalf, at a human pace, with you approving the words.
Each comment is drafted from what the person actually wrote, in a Voice trained on how you write
Approval mode holds every draft for your review, and Autopilot posts inside the guardrails you set
Every lead carries a touch count and a warming stage, so you can see who has moved from Stranger to Trusted
How it works
Four steps from a named list to a familiar name
Add the LinkedIn profile URLs of the people you want to win, and connect the account you will comment from
Set up a Voice: tone, length, style notes, a few sample comments, language, emoji preference and guardrails
Review the drafts that arrive as your leads post, then approve, edit or skip each one
Watch the touch count climb, and reach out yourself once a lead shows as warm
What sales automation is good at, and where it stops helping
Automation earns its keep wherever a task is easy to describe and tedious to repeat. Checking whether forty people posted today is that kind of task. So is drafting a first version of a reply to each post, and so is keeping a tally of who you have engaged with and how often. A person can do all of it. Almost nobody does it every working day for two months.
The same logic gets misapplied to the ask. Sending one pitch to five hundred strangers is also easy to describe and tedious to repeat, so most tools automate it. The trouble is on the receiving end. A buyer who has never heard of you has no reason to read past the first line, and LinkedIn caps invites at roughly 100 a week, so volume runs out quickly. Automating the interruption produces more interruptions. It does not make you known.
Icebreakly draws the line in a different place. The watching, the drafting and the counting are automated. The decision to reach out, and the words you use when you do, stay with you.
- Automated by Icebreakly: monitoring chosen leads, drafting comments in your voice, liking posts, counting touches, flagging who is warm
- Kept human: choosing the list, approving or editing drafts, the connection request, the message, the meeting
- Not offered at all: lead scraping, message sequences, email finding inside the paid product, CRM sync
A week with a monitored list of 60 buyers
Picture an account executive with 60 buying-committee names across 20 target accounts. On Monday a VP of Operations posts about a warehouse migration. Icebreakly finds the post on its daily check and drafts two sentences that pick up her point about cutover risk. By Tuesday morning the draft sits in the review queue labeled Touch #4. The account executive reads it over coffee, trims a phrase and approves.
By Friday the queue has produced a steady run of drafts. Some were skipped because the post was personal or off topic. The rest went out, never more than one per lead per day. Nothing about the week felt like prospecting, and yet a good number of buyers saw the same name under something they had written.
Repeat that for six weeks and the tracker reads differently from a sequence report. In place of sent, opened and replied, you see leads moving from Stranger to Familiar to Trusted. The ones past 12 touches land on the ready list. That is the moment to send a short, personal invite by hand.
Where this sits next to a sequencer
Icebreakly does not replace every outbound tool. A sequencer is built for reach. It sends invites and timed messages down a long list, and for a low-priced product with a wide market that can be the correct choice. Warming is built for depth. It suits deals where a few hundred people decide your year and each one is worth weeks of patient attention.
Plenty of teams split the work. The long tail goes through a sequencer. The top 100 names go into Icebreakly first, and only receive an invite after they have seen you several times.
- See: /how-it-works for the three steps from adding leads to an approved comment
- See: /linkedin-outreach-automation for automating the warm-up while the ask stays human
- See: /linkedin-campaign-automation for what a comment campaign is made of
- See: /is-linkedin-automation-safe for an honest look at account risk
- See: /pricing for the Free trial, Standard at $49 a month and Pro at $99 a month
FAQ
Common questions about linkedin sales automation
What does LinkedIn sales automation usually mean?
In most tools it means software that performs outreach actions for you: sending connection requests, delivering a scripted series of messages, and logging who replied. A smaller group of tools automates engagement instead, such as commenting on posts and reacting to them. Icebreakly belongs to the second group.
Does Icebreakly send connection requests or messages?
No. Icebreakly does not send connection requests, direct messages, InMail or follow-up sequences. It monitors the leads you choose, drafts comments on their new posts in your voice, optionally likes the post, and tracks how many times each lead has seen you. The invite and the conversation stay with you.
Why would I automate comments instead of messages?
A message to a stranger asks for attention you have not earned yet. A comment gives something first, in public, on a subject the person chose. After several weeks of relevant comments your name is one they recognize, so the invite or message you send by hand is read as coming from someone they know.
How long before a lead counts as warm?
Icebreakly shows four stages. A lead is a Stranger for the first few touches, Familiar at around 5, Trusted at around 12, and Warm at 20 or more. Leads with 12 or more touches appear on a list of people who are ready for you to reach out. At roughly one comment per lead per day, and only on days they post, getting there usually takes weeks.
Is commenting automation safe for my LinkedIn account?
No automation is free of risk, and a vendor who promises otherwise should not be believed. Icebreakly keeps activity modest: about one comment per lead per day, no bursts, run from a dedicated cloud browser session instead of raw API calls, with the option to attach your own proxy to each account. Public commenting at a human pace is also a much lighter activity than bulk invites or bulk messaging.
Who should choose a different tool?
If you need hundreds of automated invites and a timed message sequence every week, a sequencer is the right tool and Icebreakly is not. Some teams run both: Icebreakly for the accounts that matter most, and a sequencer for volume.