Always on: the campaign keeps monitoring and commenting until you pause it
LinkedIn campaign automation
A campaign with no end date: a list, a Voice, a mode and a schedule
The usual LinkedIn campaign is a funnel of steps that finishes when the messages run out. An Icebreakly comment campaign is a standing arrangement. It watches a list of leads, writes in a Voice you trained, posts under the mode you picked, on the schedule you set, for as long as you leave it on.
See how a comment campaign runs, step by stepBest for
- Account-based programs that run all year
- Agencies running one campaign per client
- Solo sellers who want a single campaign they never have to rebuild
The problem
Step-based campaigns end. Relationships are not supposed to.
A sequence has a last step. After it fires, the lead drops out and the tool moves on. That is fine for a transaction and wrong for an account you hope to sell to for years. Staying present needs something that keeps running without being rebuilt every month.
Four settings to understand, with no branching logic to maintain
Monitored leads can be added or removed at any time without restarting anything
Unlimited campaigns on Pro, so each segment or client can have its own Voice
How it works
Building a comment campaign in four moves
List: paste the LinkedIn profile URLs of the people this campaign should watch
Voice: set tone, length, style notes, sample comments, language, emoji preference and guardrails
Mode: choose Approval to review every draft, or Autopilot to post within your guardrails
Schedule: set when comments go out, then switch the campaign on
The four parts, one at a time
Each part of a comment campaign answers one question. Who are we paying attention to? How do we sound? Who has the final say? When do we post?
- List: the people. Added by profile URL and limited by plan to 10, 100 or 300 monitored leads
- Voice: the writing. Tone, length, style notes, sample comments, language, emoji preference and guardrails
- Mode: the control. Approval holds drafts in a queue called Needs your review. Autopilot posts on its own inside the guardrails
- Schedule: the timing. Comments go out at a human pace, about one per lead per day, with no bursts
Getting the Voice right is most of the work
A campaign is only as good as its comments, and the comments are only as good as the Voice behind them. The most useful input is a set of sample comments you have really written. Five or six genuine examples teach more than a paragraph of adjectives.
Guardrails matter as much as style. Tell the Voice what to stay away from: pitching your product, contradicting the author in public, remarking on layoffs, using exclamation marks. A draft that avoids the wrong thing is half way to being right.
Then read the first twenty drafts closely. If they open the same way every time, add a style note. If they run long, shorten the length setting. A Voice can be tuned at any point without stopping the campaign.
One campaign or several
A single campaign is enough for one seller with one kind of buyer. Split into more when the writing should differ. Comments aimed at chief financial officers and comments aimed at engineers should not share a Voice.
Agencies have an obvious rule: one campaign per client account, each with that client’s Voice and approvals. In-house teams often split by segment or by rep. On Pro the number of campaigns is not capped. The limits are on monitored leads and LinkedIn accounts.
What a campaign looks like after two months
On day one the campaign is a list of strangers and an empty queue. By the end of the first week a few leads have posted, a few comments have gone out, and each of those leads shows one or two touches.
Around week four the list starts to spread out. Frequent posters have reached Familiar. One or two may have answered you in the comments. Some leads are still at zero because they have not posted, which is a prompt to swap them for a more active colleague.
By week eight the campaign has a shape. The leads who post most often are approaching Trusted, and those past 12 touches appear on the ready list. Those are the people to contact directly. The campaign carries on in the background for everyone else, and for the ones you contacted too, since staying visible after the first call is half the point.
- See: /how-it-works for the same flow in three steps
- See: /features for monitoring, Voices, modes, likes and the warming tracker in one place
- See: /linkedin-comment-automation for what those four parts produce, lead by lead
- See: /linkedin-sales-automation for where comment campaigns sit within sales automation
- See: /signup to build a campaign on the free trial
FAQ
Common questions about linkedin campaign automation
What is LinkedIn campaign automation?
In general it is software that runs a planned set of LinkedIn actions against a list of people. In outreach tools the plan is a chain of invites and messages with delays between them. In Icebreakly the plan is simpler: watch these people, and comment on what they post.
What is a comment campaign made of?
Four things. A list of monitored leads, added by LinkedIn profile URL. A Voice that defines how comments are written. A mode, either Approval or Autopilot. And a schedule for when comments are posted. You can also choose whether the campaign likes each post it comments on.
Can a campaign include connection requests or follow-up messages?
No. Icebreakly campaigns contain no invite step, no message step and no follow-up sequence, because Icebreakly does not send any of those. A campaign comments on posts and can like them. That is the whole of it.
How many campaigns can I run?
The Free trial allows 1 campaign with 10 monitored leads. Pro allows unlimited campaigns with 300 monitored leads across 3 LinkedIn accounts. Standard covers 100 monitored leads on one account, with both Approval and Autopilot.
When should I use Autopilot instead of Approval?
Start in Approval. Read the drafts for a week or two and adjust the Voice until you are approving most of them unchanged. At that point Autopilot is a reasonable step, and you can switch back whenever you like. Autopilot is available on Standard and Pro.
What happens when a lead does not post?
Nothing. The campaign keeps watching and waits. Icebreakly comments at about one per lead per day at most, and only when there is a new post to respond to, so quiet leads simply collect touches more slowly.