For SDRs and BDRs
You were handed a list of named accounts and a number to hit. The usual move is an invite and three follow-ups to every contact, then a long wait. Icebreakly puts a step in front of that. It monitors the prospects on your list, drafts a comment in your voice on each new post, and counts the touches. When the tracker shows someone at Trusted, you send the message yourself. It reads like the next line of a conversation, because it is one.
Here is the morning this is built for. On Monday a director at one of your tier-one accounts posts about a rollout that went badly. When you open your queue on Tuesday, a draft comment is waiting. It is written in your voice, it is about that rollout, and it is marked Touch #6. You change one phrase and approve it, in less time than a cold opener takes to write. Run that across a hundred people for a few weeks and the warming tracker has sorted your list for you: who is still a stranger, who is familiar, who is ready. Your outreach goes to the ready ones first. Icebreakly does not send that outreach. You do, from LinkedIn or from the sequencer your team already runs.
You have heard the advice to engage before you message. These are the reasons it rarely happens.
LinkedIn allows an account roughly 100 invites a week. Spent on people who have never heard of you, most of that budget buys silence. You cannot raise the cap. You can change who is on the receiving end, so that each invite goes to someone who has already seen your name.
An opener that quotes the prospect’s headline, followed by the same pitch everyone else sends. They spot the pattern in the notification preview. Personalization that happened in public, under their post, weeks before you asked for anything, is much harder to dismiss.
Two hundred rows, all equally cold. So you work it top to bottom, or by gut, or by whoever marketing flagged last. A touch count beside every name turns the list into an order: who to contact this week, and who needs longer.
We are not going to quote reply rates. Here is what you would actually do differently.
Each draft in your queue shows how many times that prospect has seen you. Touch #2 calls for a light, specific comment. Touch #11 can refer back to something you both said last month.
Prospects with 12 or more touches are collected on a “warm and ready to reach out” list. That is your outreach list for the week. Everyone else keeps warming in the background.
The weekly cap stays the same. The invites inside it now go to prospects who have read your comments, with a note that mentions the thread you were both in.
The watching is done for you. Your part is clearing a review queue, or nothing at all if a campaign is on Autopilot. The hours you spent scrolling prospects’ feeds go back to calls and account research.
Laid out as a calendar, because the point of warming is that it takes a few weeks and then keeps paying.
Take the contacts you own and paste their LinkedIn profile URLs into a comment campaign, or upload a CSV of them. If you pulled the list from Sales Navigator or your CRM, copy the profile links across. Icebreakly has no import from either.
Add your tone, typical length, a few comments you are proud of and your guardrails. A sensible one for an SDR: no product mentions and no meeting requests in comments. Run a test on real posts and read the samples aloud. If they sound like a brochure, tighten the style notes.
Each new post from a prospect produces a draft. Approve, edit or skip. Every prospect is checked daily, so a draft typically arrives within a day of the post. Clear the queue each morning and you stay under your prospects’ posts week after week.
Sort by stage. Stranger means first touches. Familiar is around five. Trusted is around twelve. Warm is twenty or more. Note who moved up this week and who has gone quiet because they do not post.
Send the invite or the message by hand and refer to the exchange you already had. “We went back and forth about your rollout last week” is a first line no template can fake. From here your normal process takes over.
Six things, each explained at more length on its own page.
Every monitored prospect carries a touch count and a stage from Stranger to Warm. It is the difference between a list and a plan.
Automate the warm-up, keep the ask human →You choose the prospects. Icebreakly checks each of them every day and drafts a comment on their latest post. You never open a profile to see who posted, and nobody on the list gets missed.
Why a lead’s post is the strongest signal →The draft answers the substance of the post in your tone and length. Edit anything before it goes out, or let Autopilot post inside the rules you set.
The AI SDR that warms instead of spams →Once a prospect is warm, the invite note is easy to write. We keep a set of examples that refer to a comment you left, all under the character limit.
Invite notes that mention your comment →With roughly 100 invites a week available, the question is who deserves one. A warmed list answers it.
The weekly invite limit, explained →Connect Claude to the MCP server and ask for your pending drafts or for the prospects who reached Trusted this week. It reads the same tracker you do.
Running comment campaigns from Claude →If your job is to touch a thousand new contacts a month from a rotating list, this is not your tool. Icebreakly sends nothing, and warming takes weeks. A sequencer fits that job. Icebreakly fits when the list is fixed, the accounts are worth real effort, and a reply from the right person outweighs fifty from the wrong ones. Many reps will keep the sequencer for the long tail and warm the top of the list here.
Automate the parts that need consistency and no judgment: watching prospects’ profiles for new posts, and producing a first draft of a reply. Keep the parts that need judgment: deciding who is on the list, approving what goes out under your name, and writing the message that asks for time. Icebreakly is built on that split. It monitors and drafts, and it leaves outreach to you.
No. Icebreakly does not send connection requests, direct messages, InMail or follow-up sequences. It comments on the posts of prospects you choose, in your voice, and optionally likes those posts. When a prospect is warm you send the invite or message yourself, or through a sequencer if your team uses one.
Every monitored prospect has a touch count and a stage. Stranger covers the first touches, Familiar starts at around 5, Trusted at around 12, and Warm at 20 or more. Prospects with 12 or more touches appear on a warm-and-ready list, which is the natural place to start your outreach.
For this month’s number, probably yes. A prospect needs to post, and you need several touches, before familiarity builds. Someone who posts three times a week becomes Familiar in about two weeks and Trusted in about a month. Treat warming as an investment in next month’s and next quarter’s pipeline, and run it on your highest-value accounts while your usual outreach covers the rest.
Refer to the exchange you already had. Mention the post, say what you took from it, and connect it in one sentence to why you want to talk. Keep the ask small. You do not need a clever hook, because the prospect can see your earlier comments and already has a sense of who you are.
You can use them side by side, but there is no native integration with any sequencer or CRM. Profile URLs are pasted or uploaded into Icebreakly, and warming stages are read from the tracker. The integrations that exist are an MCP server for Claude and other MCP clients, Slack notifications, and an optional proxy you supply for a LinkedIn account.
On the Pro plan the team shares a workspace. The dashboard shows comments posted, posts found and posts liked, for today and all time, along with drafts waiting for approval. The warming tracker shows the stage of every monitored prospect.
Icebreakly can only comment when a prospect publishes a post, so silent profiles will not warm. Before loading a list, check that most of the people on it have posted in the last month or two. For those who never post, use your other channels.
The free trial covers ten monitored leads for 7 days in Approval mode. Standard is $49 a month for one LinkedIn account and up to 100 monitored leads, with Approval and Autopilot. Pro is $99 a month for three LinkedIn accounts, up to 300 monitored leads, unlimited campaigns and a team workspace, with extra accounts at $40 a month each.
Paste ten profile URLs, set up your Voice and clear your first review queue today. The trial is 7 days, one LinkedIn account, Approval mode. Compare the plans.
