For lead generation agencies
Your clients pay for meetings, and cold volume is a harder way to get them than it used to be. Icebreakly gives you a second service to sell. Connect a client’s LinkedIn account, load the people that client most wants to win, and it comments on those people’s posts in the client’s own voice. Every client has a separate account and Voice inside one workspace. The client signs off the drafts, or you do. No prospect gets a cold message from it, because it does not send any.
Picture an account manager’s Monday with eight clients. Each client has a founder or a head of sales whose profile does the talking, and a list of accounts they raise on every weekly call. With a sequencer, Monday is list hygiene and copy tweaks. With Icebreakly, Monday starts in a review queue. Drafts were written over the weekend on fresh posts from each client’s targets, and each one carries its campaign name and a touch number, so you always know which client you are speaking for. You approve the good ones, fix the ones that miss the client’s tone, and skip the rest. All week the client sees their name under the right people’s posts. When a target reaches a dozen touches, you tell the client that person is ready, and the client’s own message lands with someone who knows who they are.
These tend to appear once the roster outgrows what one person can hold in their head.
The VP of Operations your client wants has an inbox full of the same opener from different senders. Sharper copy helps at the margin. What changes the reply is whether the sender is someone the VP has already seen say something useful.
An agency lives on tone. The fintech founder who writes in clipped sentences cannot sound like the HR-tech CEO who loves an exclamation mark. When comments are written by a junior switching between browser profiles, the voices blur. A Voice per client, trained on that client’s own writing and rules, holds the line.
Sending a document of proposed comments for approval works for one client for one week. After that it is a thread nobody answers, and the posts have gone stale by the time anyone does. Sign-off has to sit next to the post it concerns, in a queue someone clears.
Described as work, not as benchmarks. Reply and meeting numbers depend on the client’s offer and list, so we do not quote any.
Nothing is shared between clients except the workspace your team works in. A draft for the fintech founder is written from the fintech founder’s Voice and posted from the fintech founder’s account. The client next door is untouched by it.
Approval mode holds every draft until a person says yes. That person can be your account manager, the client, or both during the first two weeks. Either way the decision is made beside the post it belongs to.
Plenty of agencies promise to engage with a client’s prospects. By hand, that promise holds for the first two weeks of a retainer. Monitoring that runs every day, with nobody having to remember it, is the version you can keep across a full roster in a busy month.
The update for the client comes from the dashboard and the tracker: comments posted, posts found, posts liked, and how many targets moved from Stranger to Familiar to Trusted. It is a report about relationships with named people, which is what the client asked for.
The same six moves for every new logo. The first four happen in the kickoff week.
Ask for people, not a persona. The named decision-makers the client would be delighted to meet. If they have no list, build one together with whatever you already use for research. Icebreakly does not source leads.
The client’s profile is the commenter, so the familiarity accrues to them and not to your agency. Each connected account runs in its own cloud browser session and is paced on its own. If the client wants a fixed location or already has a proxy, assign one to that account.
Paste a handful of comments or posts the client has written. Set tone, length, language and emoji preference. Add the rules the client cares about: no competitor names, no pricing, no jokes about layoffs. Test the Voice on real posts before anything goes live.
One campaign per client, or one per segment if the client sells to two different buyers. Every draft waits under “Needs your review”. Decide up front who clears the queue and how often.
Once the approver has stopped editing drafts, switch that campaign to Autopilot and it posts inside the guardrails. Keep new or sensitive clients on Approval. The mode is set per campaign and can be changed back whenever you like.
Each week, read the tracker for that client. Leads with a dozen or more touches go to the client with a note on what was discussed under their posts. The client, or your outreach team, writes to them from there.
What the product does for an agency, and where to read the detail.
Campaigns, Voices and LinkedIn accounts are distinct per client and sit in a single team workspace. Your people move between clients without logging in and out of client profiles.
Comment automation on the leads each client picks →Each draft appears alongside the post it answers, with its touch number. Approve, edit or skip. It is the lightest review process a client is likely to keep up with.
The parts of a comment campaign →About one comment per lead per day, no bursts, from a dedicated cloud browser session per account. A proxy you supply can be attached to any single account.
Running many accounts from one place →Touch counts and stages for every monitored lead, per campaign. Read it on the weekly call instead of assembling a spreadsheet the night before.
Comment-led lead generation →Icebreakly sends no invites or messages, so it does not collide with your outreach tool. Warm the top of a client’s list here and let your existing stack handle the breadth.
Warm engagement next to sequencers →The MCP server gives Claude or another MCP client 63 tools. Ask it for every pending draft across clients, or for a roll-up of all campaigns, without clicking through each one.
The Icebreakly MCP server →Pro includes three LinkedIn accounts. Each additional account is $40 a month, so the cost of taking on one more client profile is a known line item.
Plans and pricing →We are not going to list white-label features on this page. If you want to offer comment warming under your own brand, talk to us and we will tell you plainly what is possible.
Talk to us about white-label →If your offer is a fixed number of cold touches a month, Icebreakly will not deliver it and a sequencer will. It sends no invites, no messages and no email. It fits agencies that sell access to specific people and are judged on the conversations that follow. An agency can sensibly run both: a sequencer for reach, and comment warming for the accounts each client cares about most.
Three habits matter. Keep each client account in its own session with a stable location, so accounts are not linked by a shared device or IP. Keep activity at a pace a person could plausibly manage. And prefer public engagement, such as commenting, over bulk invites and messages, which are what LinkedIn limits most tightly. Icebreakly does only the commenting part: about one comment per lead per day, from a dedicated cloud browser session per account, with an optional proxy you supply.
Yes. The Pro plan includes a team workspace and three LinkedIn accounts, and you can add more accounts at $40 a month each. Each client’s LinkedIn account, Voice and campaigns stay separate inside that workspace, and your team works across all of them without switching tools.
A Voice is a saved profile of how someone writes: tone, length, style notes, sample comments, language, emoji preference and guardrails. You create one for each client and attach it to that client’s campaign, which posts from that client’s LinkedIn account. Drafts for a client are generated only from that client’s Voice.
Either. In Approval mode every draft waits in a review queue until someone approves, edits or skips it. Some clients will want to read everything for the first weeks, and others will delegate it to you from day one. Once a campaign has earned trust you can switch it to Autopilot, and switch it back at any time.
The team workspace lets you invite people by email as an editor or as a read-only viewer, so a client can be given access if you want that. You can also keep approvals in-house and send the client a weekly summary taken from the dashboard and the warming tracker.
Pro is $99 a month and includes three LinkedIn accounts, up to 300 monitored leads, unlimited campaigns and the team workspace. Each extra LinkedIn account is $40 a month. Quarterly and annual billing are available. For a large roster, check the pricing page or contact us.
White-label is a conversation, not a self-serve setting. If you want to offer comment warming under your agency’s brand, contact us and we will go through what is possible for your setup.
No. Icebreakly does not send connection requests, direct messages, InMail, follow-up sequences or cold email, and it has no inbox for managing replies. It monitors chosen leads, comments on their posts in the client’s voice, optionally likes the post, and tracks touches. Outreach to warm leads is written by the client or by your team in whichever tool you use for that.
No, and it is not meant to. Multi-sender sequencers automate invites and message steps across many accounts, and they are the right choice if that is the service you sell. Icebreakly covers the stage before the message: becoming a known name to a short list of people. Agencies that want both run them side by side.
Connect one client profile, add ten of their targets and take the first week of drafts to your next client call. The trial is 7 days in Approval mode. Compare the plans.
