For founders
You can name the people who would change your year. A handful of dream customers. A few investors. One or two partners. You also know you will not be on LinkedIn every morning reading what they post. Icebreakly does the reading. It watches the people you name, drafts a comment in your voice on each new post, and waits for your approval. Over weeks they come to know your name. When you finally ask for something, the ask comes from someone familiar.
A founder’s name carries weight no hired sender has, and a founder’s calendar has no room to use it. A sequencer solves the time problem by sending messages under your name that you would never have written. Icebreakly solves it from the other end. It automates the watching and the first draft and leaves the words under your control. Each comment comes from a Voice built on your own tone, length and examples, and it deals with the specific thing the person posted. In Approval mode nothing appears under your name until you have read it. A partner at a fund who has seen you make a sharp point under four of her posts opens your email in a different frame of mind from one who has never heard of you.
Not for lack of intent. These three things get in the way every time.
A CTO at your ideal customer. A partner at a seed fund. The head of partnerships at the platform you want to integrate with. Each of them is buried in requests from strangers, and each of them answers people they recognize.
You block out time each morning to engage. It holds until the first production incident, the first board deck, the first customer escalation. Then three weeks go by. Familiarity is built by repetition, and repetition is the one thing a founder’s schedule cannot guarantee.
A rep’s clumsy template is forgotten by lunchtime. A founder’s gets screenshotted. Whatever goes out under your profile has to sound like you on a good day, which is why handing your account to a volume tool feels wrong.
No promised numbers. Four things that are true once this is running in the background.
The Voice is trained on how you write: tone, length, sample comments, the phrases you would never use. A draft that does not sound like you gets edited or skipped, and you can refine the Voice whenever it drifts.
An investor posts on a Saturday about a thesis that matches your company. You were offline all weekend. The draft is in your queue on Monday morning.
Nothing is posted in Approval mode without you. If you later decide the drafts are reliably right, Autopilot is one switch away, and so is switching back.
After a couple of months the tracker shows who has passed a dozen touches. That is the moment to write the note about the pilot, the round or the partnership. You are introducing yourself to someone who already has an opinion of you.
Setup is short on purpose. Everything after step three happens in the gaps between meetings.
Three columns: customers, investors, partners. Be strict. These are individuals you would clear an afternoon for, not a market segment. Ten is enough to begin, and ten is what the free trial covers. Collect each person’s LinkedIn profile URL.
Create a Voice. Describe your tone in a sentence, set a length, and paste a few comments or posts you wrote yourself. Add guardrails: no selling, no fundraising talk, no emojis if you never use them. Generate test comments on real posts and adjust until they pass for yours.
Add the profile URLs to a comment campaign, connect your LinkedIn account and switch it on. From then on Icebreakly watches those people and drafts a comment each time one of them posts.
Read drafts between meetings. Approve the ones you would have written. When the warming tracker shows someone at Trusted, send them a message or an email in your own words. Icebreakly never sends that message for you.
The pieces a founder should understand before connecting a personal account.
Tone, length, style notes, sample comments, language, emoji preference and guardrails. The comment responds to what the person wrote, in the way you would have put it.
Comment automation in your own voice →Every draft waits under “Needs your review”, attached to the post it answers. The free trial runs in Approval mode only, which is the right way to start with a personal account.
How Icebreakly works, step by step →Touch counts and stages for each person on your list. It turns “I should reach out to her at some point” into a date.
Pick 100, show up for weeks, then ask →If you are unsure which customers to name, write down your ideal customer profile first. There is a free generator for that. Icebreakly itself does not find leads.
Free ICP report generator →If you already work in Claude, connect the MCP server. Ask for the drafts waiting on you, approve them in the chat, or add a new investor to the list without opening the app.
Comment campaigns from Claude →About one comment per lead per day, no bursts, from a dedicated cloud browser session. Commenting is public and ordinary. It is not a wave of invites from your profile.
Is LinkedIn automation safe? →This suits a founder whose next stage depends on a small number of specific people saying yes. It is the wrong choice if you are testing a market by messaging five hundred strangers this month, or if you want invites and follow-ups sent on your behalf. Icebreakly does neither. For a broad first test of demand, a sequencer may serve you better, and you can come back here once you know who matters.
Automate attention, not messages. A founder’s advantage is that their name means something, and bulk messaging spends that advantage quickly. The safer use of automation is to have software watch a short list of important people and draft a reply when they post, while the founder approves the wording and writes any direct message personally. That is the model Icebreakly follows.
They are drafted from a Voice you set up with your tone, preferred length, style notes, sample comments, language, emoji preference and guardrails. You can generate test comments on real posts before going live. In Approval mode you read every draft and can edit or skip it, so nothing appears under your name that you have not seen.
Setup is one sitting: list the people, create the Voice, connect LinkedIn. After that the work is reading drafts when the people on your list post. With a short list that is a few drafts on a typical day and none on a quiet one. In Autopilot mode there is no daily review at all.
Yes. Icebreakly monitors any LinkedIn profile you add, so the list can mix customers, investors, partners or future hires. On a paid plan you can give each group its own campaign and Voice, since how you reply to an investor’s thesis differs from how you reply to a customer’s war story.
No automation is free of risk, but commenting is a low-risk activity compared with bulk invites or messages. Icebreakly paces activity at about one comment per lead per day with no bursts and works through a dedicated cloud browser session, not raw API calls. It runs on SOC 2 Type II certified infrastructure and vendors, with TLS in transit.
No. It does not send connection requests, direct messages, InMail, follow-up sequences or cold email. It comments on posts from the people you choose and can like those posts. Reaching out is left to you, which for a founder is usually the part worth doing personally.
When you notice you are approving drafts without changing them. Until then, stay in Approval mode and use each edit as a hint for improving the Voice. Some founders will keep Approval on permanently for investors and use Autopilot only for lower-stakes lists. Autopilot is available on the Standard and Pro plans.
Start with the free trial: 7 days, one campaign, ten monitored leads, one LinkedIn account, Approval mode. Standard at $49 a month raises that to 100 monitored leads and adds Autopilot. Pro at $99 a month is for when co-founders or a first sales hire need their own LinkedIn accounts in the same workspace.
Yes. Icebreakly has an MCP server at mcp.icebreakly.com with 63 tools. From Claude or another MCP client you can list pending comments, approve or edit them, add or remove monitored leads, check who is warm and adjust a Voice. You stay in charge of what gets approved.
The free trial covers ten monitored leads for 7 days, with every comment waiting for your approval. That is enough to hear whether the drafts sound like you. Compare the plans.
