An Icebreakly comment campaign is four things joined together: a list of LinkedIn profiles to watch, a Voice that decides how your comments sound, a mode that decides whether you approve each comment, and a schedule. By the end of this guide you will have one running. The wizard that builds it has seven steps, and only three of them ask you to make a real decision. For the idea behind it before the clicks, see how comment automation works in Icebreakly.
Three things to have ready
You can open the wizard with nothing prepared, but it goes faster if these exist first.
- A connected LinkedIn account. The last step asks which account will post the comments. If none is connected, the wizard shows Add LinkedIn Account and sends you to the LinkedIn page. The full walkthrough is in how to connect LinkedIn accounts to Icebreakly.
- A Setup. A Setup is the product context the AI reads so its comments make sense for your business: what you do and who you serve. Step three requires one. If you have none, create it on the Setup page first, because the wizard only lets you choose an existing one.
- A list of profile URLs. Icebreakly does not find leads for you. You bring the people. Ten to thirty LinkedIn profile URLs in a text file or a spreadsheet column is plenty for a first campaign. If you have not chosen them yet, read choosing which leads to monitor first.
The wizard, step by step
In the sidebar, open Campaigns and click New Campaign. Comment campaigns are the only type, so the wizard opens straight away. A row of seven numbered circles across the top shows where you are, and the button at the bottom right reads Continue until the last step.
Step 1: Name Your Campaign
One field. Pick a name that tells you who is on the list, because this name appears on every draft waiting for review and on every row of the Warming Tracker. "Vet group finance leads" is useful six weeks from now. "Test 2" is not.
Step 2: Monitored Profiles
Under Profiles to monitor, paste a LinkedIn URL and click Add. You can paste several at once, one per line or separated by commas. Personal profiles (URLs containing /in/) and company pages (/company/) both work. A counter next to the label shows how many you have added against your plan limit.
For a longer list, click CSV. The import window accepts a CSV or Excel file with a column of profile or company URLs. Header rows are skipped automatically, invalid URLs are dropped, and you see a count of valid and skipped rows plus a preview of the first five before you confirm. There is an Example CSV button if you want the exact format.
The screen explains how monitoring works: profiles are checked in a daily rotation sized to your comment limit, and each profile's most recent post, up to a week old, gets a comment. This step is optional. You can continue with an empty list, but the campaign cannot be switched on until it has at least one profile.
Step 3: Choose Setup & Voice
Two card grids. Under Select a Setup, click the Setup that describes the business these comments come from. It is required.
Under Select a Voice, pick how the comments should be written. Default voice is always available. Any Voice you have trained appears beside it with its tone and perspective as a one-line description. If you have not trained one yet, the Manage & train Voices link takes you to the Voices page. For a first campaign the default is acceptable, but a trained Voice is the single biggest lever on comment quality, and training a Voice takes less time than you would expect.
Step 4: Comment Settings
This is the step with the decisions.
Mode has two buttons. Fixed Template posts the same text you type, up to 1,200 characters, on every post. AI Generated writes a fresh comment for each post in your selected Voice. For warming leads, choose AI Generated. An identical line under thirty different posts reads as exactly what it is.
Inside the AI Generated button is a small dropdown with two options: Approval and Autopilot. Approval holds every draft until you say yes. Autopilot posts without waiting. On the Free plan the second option reads Autopilot (paid plan) and cannot be selected. Start with Approval regardless of plan. You will learn more about your Voice from two weeks of reading its drafts than from anything else.
Below that, a line confirms which Voice the comments are Written in, with a Change link back to step three.
Campaign context is optional and worth filling in. It is situational background for this list only: who these people are and what angle fits. For example:
Finance directors at multi-site veterinary groups, most of them growing by acquisition. Engage on month-end close across practices, payroll complexity and integrating newly bought clinics.
The field's help text spells out the division of labor: tone and writing style come from your Voice, and comments never pitch your product.
Last on this step is a checkbox, Also react to the post. Tick it and the same account adds a LinkedIn reaction whenever a comment is posted. You then choose which one: Like, Celebrate, Support, Love, Insightful or Funny.
Step 5: Set Variable Values
Three short fields, shown one at a time: Goal (a dropdown with options such as Book a meeting, Schedule a demo and Visit our website), Goal Link, and Language. Each needs a value before Next becomes available. Where your Setup already holds these, they arrive pre-filled.
Step 6: Schedule
Three controls.
- Time (EST): when the campaign starts working each day. Note the time zone. It is US Eastern.
- Comments per day: a slider from 1 to 100 that starts at 10. The hint under it suggests 10 to 30 and warns that higher volumes raise LinkedIn action-block risk. For a first campaign, leave it at 10. More on choosing a number in how many LinkedIn comments per day is too many.
- Days of week: all seven are selected by default. If you deselect any, a note explains the trade-off: profiles are only checked on selected days, and fewer days means a slower rotation through your list.
The daily number also sets how quickly Icebreakly gets around your list. If you add far more profiles than seven days of comments can cover, step two shows a warning that some profiles will be visited less than once a week and an occasional post could be missed. The fix is either a higher daily limit or a shorter list. The shorter list is usually the better answer.
Step 7: Select LinkedIn Agent
The question on screen is "Who will post the comments?" Click the connected account that should comment for this campaign, then click Finish.
Switching the campaign on
The wizard closes and your campaign appears on the Campaigns page with a Paused badge. That is deliberate. Nothing runs until you start it.
Click the Paused badge on the card, or open the three-dot menu and choose Resume Campaign. Icebreakly checks three things first. If the list is empty you get a Cannot start campaign message with an Add profiles button. If the schedule is incomplete, the editor opens on the Schedule tab. If no connected LinkedIn account is selected, it opens on the LinkedIn tab. Once all three pass, the badge turns to Active and the card shows a line such as "Working from 09:00 daily".
What to expect in the first few days
The campaign card fills in as work happens. Monitoring shows how many profiles are in the daily rotation. Posts counts the posts found, with how many are still pending. Commented counts posts you have replied to. In Approval mode, an Approvals tile shows how many drafts need review.
Click the card to open the campaign detail. The Profiles tab lists each monitored profile with a status: Not checked yet, Post found or No new post. The Needs Approval tab holds your drafts. Each one is labeled with a touch number, so your first comment to a lead reads Touch #1. How to work through them is covered in the approval queue workflow.
Do not expect thirty drafts on day one. A draft appears only when a monitored lead has posted within the past week. People who post monthly will sit at "No new post" for a while, and that is information about your list, not a fault. Your first 30 days with Icebreakly sets out what a realistic first month looks like, week by week.
Four first-campaign mistakes
- Starting with a hundred profiles. You cannot read a hundred people's posts with any attention. Twenty leads you care about teach you more, and you can add the rest in week two from Add Profiles.
- Skipping Campaign context. Without it the AI knows your business and the post, but not why this particular group matters to you.
- Choosing Fixed Template to "keep it simple". A fixed line posts with no review step and no variation. It is the fastest way to look automated.
- Raising the daily slider to feel productive. Warming is measured in weeks of showing up, not in comments per day. LinkedIn's terms restrict third-party automation and no tool removes that risk, so a modest number is the sensible default.
Changing things later
Everything in the wizard stays editable. Choose Edit Campaign from the three-dot menu and the same seven screens open as tabs: General, Profiles, Setup & Voice, Comment Settings, Variables, Schedule and LinkedIn. Jump to any tab, change it and click Save. The same menu has Duplicate Campaign, which copies the settings without the leads, and Pause Campaign.
Your next step
If you have an account, open Campaigns and build the first one with twenty profiles, AI Generated, Approval, ten comments a day. If you do not, start the free trial, which covers one campaign and ten monitored leads, and check the plan limits when you are ready to add more. Icebreakly pricing, explained shows what each limit means in practice. Then spend ten minutes on your Voice. That is where the comments stop sounding like software and start sounding like you.
Frequently asked questions
Why does my new Icebreakly campaign say Paused?
Every campaign is created paused so nothing posts before you have checked it. Open the Campaigns page and click the Paused status badge on the campaign card, or choose Resume Campaign from the three-dot menu. The campaign needs at least one monitored profile, a schedule and a connected LinkedIn account before it will start.
Can I add leads after the campaign is created?
Yes. Open the three-dot menu on the campaign card and choose Add Profiles, or open Edit Campaign and go to the Profiles tab. In edit mode, profiles you add or remove are saved immediately. You can paste URLs or upload a CSV or Excel file with one column of LinkedIn profile or company URLs.
Can two campaigns monitor the same person?
Not from the same LinkedIn account. A profile can only be monitored by one campaign per LinkedIn account, so the second campaign skips it and tells you it is already monitored. This stops one account from commenting twice on the same post.
What time zone does the campaign schedule use?
The schedule field is labeled Time (EST), so the time you enter is US Eastern. If you work in another time zone, convert your preferred start time before you set it.