Written walkthrough · an example, not a customer story
Icebreakly demo: one campaign, from day one to a warm lead
This demo is written, not filmed. Follow one invented seller through a single comment campaign: the setup, the drafts she reviews the next morning, the weeks in which touches add up, and the message she finally writes by hand.
Day 1
The seller, the list and the setup
Priya Nair is a founder who sells route-planning software to regional food distributors. She is made up, and so is everyone below. She has a list of twenty operations leaders she wants to know her name before she asks for a meeting. Twenty is more than the free trial’s ten, so in this example she is on the Standard plan.
In the campaign wizard she pastes the twenty LinkedIn profile URLs and picks the Setup that describes her company. Her Voice is one she trained earlier: direct tone, short length, no emoji, three comments she wrote herself as samples, and one guardrail, never say “Great post!”. She chooses Approval, ticks “Also react to the post” with a like and selects her own LinkedIn account to post from. The daily limit starts at 10 comments. She raises it to 20, because the rotation is sized to that limit and she wants all twenty leads checked every day.
New campaigns start paused, so nothing happens until she switches it on.
Day 2
What is in the review queue
Icebreakly has worked through the list once. Three of the twenty leads published something in the past week, so three drafts sit under “Needs your review”, each labeled Touch #1 and shown with the post it answers.
- Touch #1
Marcus Feld
VP Operations, Calloway Provisions
Their post
We moved our Thursday loads to an earlier start for six weeks. Driver overtime dropped. So did morale. We are rolling it back on Monday.
Drafted comment
The morale line is what most write-ups leave out. Did the overtime savings hold on the other days, or did the hours just move? Curious what you try next.
Approved as written. Posted, with a like on the post from the same account.
- Touch #1
Elena Soto
COO, Tri-County Fresh
Their post
Hiring two dispatchers. If you have run a dispatch desk through peak season and still like people, message me.
Drafted comment
“And still like people” is the real requirement. Good luck with the search, Elena. Peak season on a dispatch desk teaches more in a month than most jobs do in a year.
Edited, then approved. Priya cut the last sentence. It read like a slogan.
- Touch #1
Tunde Achebe
Director of Logistics, Bellweather Foods
Their post
A reshared article about diesel prices, with one line added: “Worth a read.”
Drafted comment
Useful read. The regional price gap it describes matches what smaller fleets are reporting.
Skipped. The post gave her nothing to respond to. A skipped draft adds no touch.
Weeks 1 to 7
How the touches add up
From here every day is the same. Icebreakly checks each lead and drafts a comment on anything new. Priya clears the queue. A touch needs a post, so people who publish often move fastest.
- Day 1
Setup. Twenty profile URLs, one Voice, Approval mode, 20 comments a day at most. Priya switches the campaign on.
- Day 2
Three drafts are waiting. The other seventeen leads show “No new post”. Two comments go up.
- End of week 1
Fourteen drafts so far, eleven posted. Too many open with a compliment, so Priya adds a guardrail: never open with praise.
- Week 3
Marcus is at 9 touches and Elena at 6. Both are Familiar. In this story Marcus answers one of her comments. Plenty of leads never do.
- Week 5
Marcus passes 12 touches, becomes Trusted and joins the ready-to-reach-out list. Priya keeps showing up.
- Day 47
Marcus reaches 21 touches and the tracker marks him Warm.
Day 47
What the warming tracker shows
- 20Monitored leads
- 8Strangers0–4 touches
- 8Familiar5+ touches
- 3Trusted12+ touches
- 1Warm4 ready to reach out
| Lead (fictional) | Posts | Touches | Stage |
|---|---|---|---|
| Marcus FeldVP Operations, Calloway Provisions | About three times a week | 21 | Warm |
| Elena SotoCOO, Tri-County Fresh | About twice a week | 13 | Trusted |
| Tunde AchebeDirector of Logistics, Bellweather Foods | About once a week | 6 | Familiar |
| Renee ParkOwner, Park Family Produce | Most weeks | 5 | Familiar |
| Luis OrtegaFleet Manager, Northgate Wholesale | About once a month | 2 | Stranger |
Eight of the twenty are still Strangers, mostly because they rarely post. Expect that on any list. Opening Marcus’s row shows the posts Icebreakly found and the exact comments that went up under them. Priya rereads those before she writes to him.
Day 48
The message she writes herself
Icebreakly does not send connection requests or messages. This part is done by hand, from her own account.
Her name has sat under twenty-one of his posts by now. Whether he says yes is up to him, but she is no longer a stranger asking.
One caveat. LinkedIn’s User Agreement prohibits automated commenting. Reading every draft in Approval mode and keeping a human pace lower the risk to an account. They do not remove it.
See it for real
Two ways to see the real thing
Start the free trial
Seven days, 1 campaign, 10 monitored leads and 1 LinkedIn account, in Approval mode. Add ten people you care about and read the drafts yourself.
Create an accountBook a call
Pick a time and talk it through with a person at Icebreakly. Bring the list you have in mind.
Choose a time
Before you start
Questions about this demo
Is there a video demo of Icebreakly?
Not at the moment. This page is a written walkthrough of one example campaign, from setup to a lead at the Warm stage. To see the product itself, start the 7-day free trial with up to 10 of your own leads, or book a call.
Is the campaign on this page a real customer?
No. Priya Nair, her company and the leads are invented to show how the product behaves. The screens, labels, plan limits and stage thresholds are the real ones. The touch counts show how the arithmetic works. They are not a promised result.
How long does it take for a lead to become warm?
It depends on how often the lead posts, because a touch needs a post. A lead is Warm at 20 or more touches. Someone who posts three times a week can get there in roughly seven weeks. Someone who posts once a month will still be a Stranger after two months.
Can I try this with my own leads for free?
Yes. The free trial lasts 7 days and includes 1 campaign, 10 monitored leads and 1 LinkedIn account in Approval mode. Seven days is enough to judge the drafts. It is not enough to warm anyone, which takes weeks.
Your list, not Priya’s
Pick ten people you want to know your name
The free trial runs in Approval mode, so nothing posts until you have read it.